ETT Industries · part of Otto Scooter The ETT story
Automotive engineers from New Zealand who fell for two wheels — race cars first, then an electric motorcycle, then the delivery e-bike that carries London's dinners today.
“ETT, which stands for Escape Through Technology, aims to create a sense of freedom and escapism through the unique design and engineering of our products and services. Design is always at the heart of whatever we do.”
As featured in
From the racetrack to the bike lane
Born in New Zealand
ETT starts as an automotive engineering outfit with race-car building expertise, before moving its headquarters to London (with a shop in Paris to follow). The name states the mission: Escape Through Technology.
The DFF 240R
The company's first production vehicle: a Chromoly-tube space-frame racing car with composite panels and a permanently open-top, mid-engine configuration — engineered so a novice driver could handle it with familiar road-car controls.
The Raker electric motorcycle
ETT goes electric: the Raker, a small electric motorcycle built on patented modular frame technology. Over 100 hand-assembled units sold before full production; EEC certification followed in 2016 and the bike launched in the UK.
The Trayser 2.0
The same modular engineering, applied to the delivery problem: a premium e-bike with a 1,056 Wh removable battery (most rivals carry under 500 Wh), 50–60 miles of range, hydraulic disc brakes and a Gates belt drive — built to work all day, every day.
Part of the Otto Scooter family
ETT Industries was acquired by Otto Scooter Ltd in 2023 and now operates as part of the Otto Scooter family of brands — same design DNA, now backed by the workshop, insurance and rider support that run London's longest-standing electric delivery fleet.
Who owns ETT Industries?
ETT Industries is owned by Otto Scooter Ltd (Companies House No. 12152782), the London electric vehicle rental company, which acquired the brand, its customers and its operational assets in 2023. ETT continues as a distinct, design-led brand within the Otto Scooter family, operated from Otto’s West London workshop at 66 Paddenswick Road, W6 0UB.
ETT was founded in New Zealand around 2010 with automotive and race-car engineering roots, produced the DFF 240R race car (2013) and the Raker electric motorcycle (2014, EEC-certified 2016), and today focuses on the Trayser 2.0 premium delivery e-bike — available to rent weekly, at a discount through the AdRider programme, or to buy refurbished.
The story continues — on a Trayser
Rent it, save with AdRider, or own one refurbished.